Reignite is a platform for creating live & personalised content for emails. Content is inserted into emails as an image. When an email is opened Reignite calculates what should be shown in this image and displays it in real-time.
This enables content to be refreshed even after the email is sent – such as updating pricing or stock availability. It also allows customising content based upon contextual factors such as the current date & time, the device the email was opened on, where the email was opened and what the weather is like in that location.
All images are created with 2 key elements:
Data Sources
Reignite works with any data source such as API’s or data feeds but also provides a number of ready-made sources including social media, geolocation & weather
Templates
Using the canvas editor you can customise the look and feel of your images in a drag and drop editor similar to Photoshop that allows you to add placeholders for personalised content
Finally, to add these to your email template you simply add some standard image tags to your HTML email, enabling these to be used with any email service provider.
To get a full walkthrough of how to use Reignite we recommend the article 'Create your first image'